Iloni Jewellery designs are characterised by simplicity, understated detail and precise finishes. The bespoke handcrafted jewellery pieces expresses the uniqueness and spontaneity of the individual wearing the jewellery.

Madri van Zyl is a Stellenbosch University graduate specialising in Contemporary Jewellery Design. She started the brand Iloni, a Finish word for 'my joy' in 2015. She is passionate about creating unique designer jewellery and accessories. Iloni jewellery designs are bold and unpredictable.

Madri uses alternative materials and techniques in her designs, which distinguishes her brand from others. Each handcrafted piece is unique and fits into a larger theme or series with a specific story, colour pallet, and range of materials. Attention is given  to the smallest detail, including the packaging and display, to communicate the high standard of quality and clever design that Iloni jewellery is characterised by.